In June 2022, a premium meal from Daily Harvest—backed by Gwyneth Paltrow and Serena Williams—sent hundreds to hospitals with liver damage. The culprit? An ingredient that entered America's food supply without FDA oversight. This wasn't a discount brand cutting corners. This was expensive, aspirational wellness food. And it reveals an uncomfortable truth: the price you pay has nothing to do with safety. From Burt's Bees lipstick testing positive for lead to Fenty Beauty containing "forever chemicals," from the FDA allowing 10,000 food additives it's never reviewed to cosmetics companies hiding toxins behind the word "fragrance"—Americans are paying premiums to be poisoned by the brands they trust most. As regulatory loopholes swallow consumer protection and corporate greenwashing reaches epidemic levels (52% of consumers now recognize it), this investigation exposes how the illusion of "premium equals pure" has become America's most dangerous—and profitable—lie.