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The Photograph that Changed Nike
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The Photograph that Changed Nike

Jacobus "Co" Rentmeester’s 1984 photograph of a young Michael Jordan soaring through the air became both a masterpiece and a source of personal conflict. Originally commissioned by Life magazine, Rentmeester’s image—a fusion of athleticism and art—inspired Nike’s now-legendary Jumpman logo. As Nike’s empire rose on the back of this silhouette, Rentmeester quietly wrestled with the blurred lines between inspiration and appropriation. His eventual legal battle for recognition underscored a deeper story about creative integrity and the fragile balance between artistic vision and corporate power.